Who We Are?
Our Mission
To help international investors succeed in the UK property market by combining data-driven financial analysis with cultural intelligence — building lasting partnerships across borders.
Our Story
Guided Deals² (GD2 Ltd) was founded by Gert Driesen, a Dutch entrepreneur and investor.
After running a supermarket franchise in the Netherlands for 20 years, Gert entered UK property in search of scale and independence. His early experience revealed two recurring barriers:
The numbers — not every “deal” stood up to scrutiny.
The culture — miscommunication and mismatched expectations slowed projects down.
These challenges weren’t just financial — they were cultural.
Gert noticed how Dutch investors often expect direct communication and structured timelines, while UK contractors value flexibility and on-the-spot decision-making.
During one project in Wales, cultural and communication differences led to delays and budget tensions.
Instead of walking away, Gert studied these patterns, refined his process, and learned to work only with high-performing UK professionals who share GD2’s standard of delivery.
His first project, Club Row Street, managed by a skilled female sourcer, became the proof of concept – finished on time, within budget, and now a steady rental performer.
Determined to solve both, Gert completed a Master of Real Estate, wrote his thesis on cultural differences in UK property deals, and applied data modelling to his first HMO project in 2025.
Today, Guided Deals² is where that research + real-world experience combine — creating a unique system for international investors who want both proof and partnership.
